Vinted Listing
Page
Improving the Vinted listing experience by reducing cognitive effort when writing product descriptions.
Role: Product/UX Design
Tools: Figma/Figma make
—— Problem Statement
“Frequent Vinted sellers experience cognitive fatigue when repeatedly writing product descriptions, slowing down listing creation and reducing motivation to continue selling.”
Why it matters?
If listing items feels slow or tiring, sellers may stop listing products reducing marketplace supply and overall platform activity.
User Insights
User discussions on Reddit revealed that
sellers find writing descriptions the most
tiring part of listing items, especially when
uploading several products.
This highlights an opportunity to reduce
effort in the description step.
This can lead to:
Slower listing creation
Repetitive effort when listing multiple items
Sellers abandoning the listing process
Personna & Jobs-to-Be-Done
Eglė Girdziute
Age: 27
Occupation: Marketing Specialist
Behaviour: Casual but frequent seller
Jobs to be done:
When I am listing multiple clothing items,
I want help drafting clear descriptions quickly,
so that I can publish listings faster without feeling mentally drained.
Key activities:
Lists multiple items during wardrobe clean-ups
Finds writing descriptions repetitive
Wants listings to look clear and trustworthy
Prefers quick, low-effort listing creation
Exploration & Design decisions
AI auto-generating full listings
Rejected because it removes user control and may create incorrect information.
Description scoring
Rejected because scoring could introduce pressure instead of reducing effort.
Multiple-step listing flow
Rejected because it disrupts the familiar listing experience for existing sellers.
AI adding missing details for description
Rejected due to risk of inaccurate product information.
Solution
AI-Assisted Description writing integrated into
the existing listing flow to help sellers write
descriptions faster while maintaining full
control.
Link to the prototype: Vinted listing re-design
Features:
Generate description
Refine rough text (Refine with AI)
Regenerate suggestions
Confidence indicator
Flow Analysis
Manual description (current flow):
Upload photos
Title
Description
Categories
Publish Listing
Pain point: Sellers must manually write descriptions for every item, creating repetitive cognitive effort, while AI only suggests categories after the description is written.
AI Assisted Description (redesign flow):
Upload photos
Title
Categories
AI-Assisted Description
Publish Listing
Improvement: Uploaded photos and category details help generate AI assisted descriptions, reducing writing
effort.
Prototype
AI assistance speeds up description writing while reducing repetition and cognitive load.
effort.
Before
(Current Experience)
Manual Description
After
(Improved Experience)
AI - Assited description
Listing order changed: categories first to generate AI-assisted descriptions.
Visible postage information
Contextual postage information
Postage info moved into parcel size selection to reduce clutter and cognitive load.
Success Metrics
Listing completion rate
More users finish listings after starting
Time to publish
Reduced time required to create a listing
AI feature adoption
Frequency of AI description usage
Listing quality signals
More complete descriptions and better
engagement
Reflections
This project explored how small AI-assisted interactions can reduce cognitive effort in repetitive tasks while preserving user control.
Key Takeaways:
1. AI works best as an assistive tool, not full automation.
2. Maintaining the existing listing flow helps preserve user familiarity.
3. Even small improvements in repetitive tasks can significantly improve the overall user experience.
*This is a condensed version of the case study. I’d be happy to discuss additional explorations and design decisions in detail.